Nolo “Kyoto Garden” fashion show at the 37th Riga Fashion Week

Founded in 2012 by Viktorija Joniene, Nolo has evolved into a successful and recognizable brand not only in Latvia but also across the Baltic States. The brand regularly participates in fashion weeks and has garnered numerous awards from the Latvian Style and Fashion Academy.

The creative director, Viktorija Joniene, has been honored as Latvia’s designer of the year three times

Presently, the brand is expanding its markets with its designs showcased in showrooms in Milan and Hong Kong and sold in trendy stores globally.

The company boasts its production facilities in Riga, outfitted with advanced technology and energy-efficient equipment. Over 20 skilled seamstresses, constructors, and technologists collaborate to create Nolo garments. This setup enables the company to monitor quality and uphold high standards consistently.

As Viktorija states: “Our production is our pride, we don’t resort to cheap labor like fast-fashion companies”

Nolo ensures excellent working conditions for our employees, offers competitive salaries, and dutifully pays all taxes. Nolo designs often surpass contemporary trends and maintain a fashion-forward edge for several seasons post-purchase. In 2021, Nolo introduced two sub-brands: Nolo Home, offering a range of cozy, aesthetically pleasing comfort wear and home textiles; and Nolo Golf, featuring advanced sportswear.

Nolo (Viktorija Joniene) philosophy is straightforward – prioritize quality over quantity. Don’t be swayed by fleeting trends that come and go. Instead, assess the durability and composition of the fabric. Moreover, consider the ethical implications behind your clothing choices, such as ensuring fair working conditions and avoiding child labor, as well as considering the energy costs of the items in your wardrobe. At Nolo, they firmly believe that their clothes reflect who they are.

The 37th Riga Fashion Week, themed “Fashion as Art,” drew inspiration from the genuine essence of metamodernism. Art was the primary guiding theme for this season. The fashion week featured runway shows by Latvian and international designers at Hanzas Perons, Zunda Towers, and Eviart Gallery. In addition to the fashion shows, there were exhibitions and seminars tailored for industry professionals. Furthermore, various thematic events were scheduled to occur.