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23 JAN 2025. The new Samsung Galaxy S25 series pioneers the multimodal era with the most context-aware and personalized mobile experience

Samsung Electronics has unveiled the new Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, marking a significant advancement in mobile technology with a true AI companion experience.

The Galaxy S25 series features multimodal AI agents, representing a pivotal step in Samsung’s vision to enhance user interaction with mobile devices and the surrounding environment

The devices are powered by a customized Snapdragon® 8 Elite Mobile Platform, specifically designed for Galaxy, providing enhanced on-device processing capabilities for Galaxy AI. This platform supports an advanced camera system with the next-generation ProVisual Engine, offering users superior control and versatility in photography.

Intuitive and effortless mobile Interactions

The Galaxy S25 series, equipped with One UI 7, serves as an advanced AI companion that tailors experiences based on user context and preferences while ensuring privacy. This development is part of a collaborative vision with Google to integrate AI deeply into the Android ecosystem, fostering partnerships with global developers. The device features AI agents with multimodal capabilities, allowing it to interpret various forms of input, including text, speech, images, and videos, facilitating more natural interactions. Enhancements to Google’s Circle to Search functionality enable quick recognition of phone numbers, emails, and URLs displayed on the screen, allowing users to interact with these elements with a single tap.

The new smartphone series supports actionable searches, offering context-aware suggestions for subsequent actions

The Galaxy S25 series streamlines app navigation, enabling users to switch between applications effortlessly for tasks such as sharing content or saving information. The device showcases significant advancements in natural language understanding, simplifying everyday tasks like locating specific photos or adjusting display settings through intuitive voice commands. Activation of the Gemini feature allows for seamless interactions across Samsung, Google, and third-party applications, exemplified by the ability to find and add sports schedules to the Samsung Calendar with a single command.

Enhanced communication, productivity, and creativity with features like Call Transcript and Summary, Writing Assist for content organization, and Drawing Assist for creative expression

This is designed to improve user experience without requiring switching between applications.

Samsung Galaxy S25: The future of AI in smartphones

Samsung Newsroom press release image, Galaxy S25 Ultra.

Galaxy S25 series with hyper-personalized experiences and secured privacy

The Galaxy S25 exemplifies the integration of personalization and privacy in the age of artificial intelligence. Central to this is the Personal Data Engine, which enables the device to analyze user data on-device, ensuring that personalized features are tailored to individual preferences while maintaining data security. This allows for intuitive functionalities, such as natural language searches for photos and proactive daily suggestions through the Now Brief feature. The security of personalized data is reinforced by Knox Vault, which safeguards user information while leveraging enhanced on-device processing capabilities. The introduction of post-quantum cryptography addresses potential future threats posed by advancements in quantum computing, ensuring robust protection of personal data.

The innovations in the Galaxy S25 are built upon the foundation established by One UI 7, which introduced a comprehensive security framework designed to meet the demands of AI and hyper-connectivity

Key updates include maximum restriction settings, improved theft protection, and the Knox Matrix dashboard, which provides users with a clear overview of their security status across connected devices. The Galaxy S25 represents a significant advancement in providing a secure and personalized user experience.

Galaxy’s most powerful performance ever

The Galaxy S25 series is equipped with the Snapdragon® 8 Elite for Galaxy, marking a significant advancement in processing power for the Galaxy S series. This processor boasts a performance enhancement of 40% in neural processing unit NPU capabilities, 37% in central processing unit CPU performance, and 30% in graphics processing unit GPU efficiency compared to its predecessor. These improvements enable the Galaxy S25 series to handle a greater range of on-device artificial intelligence AI tasks, including those previously reliant on cloud processing, exemplified by features like Generative Edit.

Collaboration between Samsung and Qualcomm Technologies has led to the customization of the Snapdragon® 8 Elite specifically for Galaxy devices

New smartphones incorporate advanced AI image processing through ProScaler, resulting in a 40% enhancement in display image scaling quality. Additionally, the integration of Samsung’s mobile Digital Natural Image engine (mDNIe) within the processor optimizes display power efficiency. For gaming enthusiasts, the Snapdragon® 8 Elite for Galaxy includes the Vulkan Engine and improved Ray Tracing capabilities, contributing to a more immersive and realistic gaming experience. The device’s thermal management has been upgraded with a 40% larger vapor chamber and a specialized thermal interface material (TIM), collectively enhancing thermal efficiency and ensuring smooth operation during intensive use and AI processing tasks.

Samsung Galaxy S25: The future of AI in smartphones

Samsung Newsroom press release image, Galaxy S25+ Mint and Navy.

Galaxy S25 series unleashing truly pro creation

The Galaxy S25 series sets a new benchmark in mobile photography with its high-resolution sensors and the ProVisual Engine, enabling ultra-detailed shots across various ranges.

The Galaxy S25 Ultra features a significantly upgraded 50MP ultrawide camera sensor, enhancing clarity and vibrancy compared to the previous 12MP version

The introduction of 10-bit HDR recording as a default setting allows for richer color expression, capturing four times more color detail than the traditional 8-bit format. This advancement ensures that the Galaxy S25 excels in capturing details in diverse lighting conditions, particularly in low-light scenarios where video clarity has markedly improved. The device’s powerful processor enhances its ability to analyze movement and time, effectively reducing noise and improving the precision of both moving and static object detection. This results in sharper and cleaner footage across various scenarios. The Galaxy S25 democratizes advanced editing tools that were previously confined to specialized software, empowering users to edit photos and videos like professionals.

The Audio Eraser feature simplifies the removal of unwanted noise from videos by allowing users to isolate and control different sound categories

For those seeking a DSLR-like experience, the Galaxy S25 introduces depth-of-field control through Virtual Aperture, integrated with the Expert RAW feature. The series also enhances cinematic creativity with Galaxy Log, providing precise color grading options for professional video production. Furthermore, the Portrait Studio has been improved to allow users to create personalized avatars with more realistic facial expressions, while new analog-style filters offer a film-like aesthetic for photos and videos.

Samsung Galaxy S25: The future of AI in smartphones

Samsung Newsroom press release image, Galaxy S25 Ultra titanium black.

Durable design embracing a more circular approach

The Galaxy S25 series exemplifies an evolution of Samsung’s ‘Essential Design’ philosophy, emphasizing simplicity, impact, and emotional resonance. The Galaxy S25 Ultra stands out as the slimmest, lightest, and most durable model in the series, featuring a rounded edge for enhanced grip and aesthetic appeal. It is constructed with durable titanium and the innovative Corning® Gorilla® Armor 2, which offers superior drop protection and scratch resistance through its unique glass-ceramic composition and anti-reflective surface treatment.

Sustainability is a key focus, as every external component of the Galaxy S25+ and S25 incorporates at least one recycled material, with the metal frame utilizing recycled armor aluminum for the first time

Additionally, all devices in the series use at least 50% recycled cobalt in their batteries, making the Galaxy S25 the first smartphone to feature batteries made from recycled cobalt sourced from previous devices or manufacturing waste. Samsung’s commitment to sustainability extends to its partnerships, which facilitate the recycling process of cobalt. The Galaxy S25 series promises longevity and reliability, offering seven generations of operating system upgrades and seven years of security updates. Samsung Care+ provides users with comprehensive coverage for accidental damage, repairs, and replacements, enhancing user confidence. The introduction of the New Galaxy Club offers a flexible subscription model for users eager to access the latest technology, with details on regional availability forthcoming.

All Galaxy S25 devices will include six months of Gemini Advanced and 2TB of cloud storage at no additional cost

The Galaxy S25 Ultra will be available in several colors: Titanium Silverblue, Titanium Black, Titanium Whitesilver, and Titanium Gray. Meanwhile, the Galaxy S25 and S25+ will come in Navy, Silver Shadow, Icyblue, and Mint.

Samsung Galaxy S25 Ultra specification

  • Release date: Coming soon. Exp. release 2025, February 03
  • Weight: 218g
  • Dimensions: 162.8 x 77.6 x 8.2mm
  • OS: Android 15, up to 7 major Android upgrades, One UI 7
  • Screen size: 6.9 inches, 1440 x 3120
  • CPU: Octa-core (2×4.47GHz Oryon V2 Phoenix L + 6×3.53GHz Oryon V2 Phoenix M)
  • Storage and RAM: 256GB, 512GB, 1TB with 12GB RAM and 1TB 16GB RAM
  • Battery: 5000mAh
  • Rear camera: 200MP, f/1.7, 24mm (wide) + 50MP, f/1.9, 120˚ (ultra-wide) + 10MP, f/2.4, 67mm (telephoto with 3x optical zoom) + 50MP, f/3.4, 111mm (telephoto with 5x optical zoom)
  • Front camera: 12MP, f/2.2, 26mm (wide)

Introducing Samsung Galaxy S25 Ultra.

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