Natalija Jansone collection SS24 at the 38th Riga Fashion Week

11 APR 2024. The new collection by Natalija Jansone was showcased at Hanzas Perons, a renowned cultural and entertainment center, as part of the 38th Riga Fashion Week

The new Natalija Jansone collection is made from fabric sourced from Italy’s top manufacturers, featuring 100% wool and cashmere. Nearly all items are elastic, providing the highest level of comfort when worn.

Here are photographs from the Natalija Jansone fashion show, that beautifully captured collection at the 38th Riga Fashion Week. These images were taken with a Sony Alpha 7 III mirrorless camera and a Sony FE 70-200mm F2.8 GM OSS lens.

Natalija Jansone collection SS24 at the 38th Riga Fashion Week

About designer Natalija Jansone

Natalija Jansone, a renowned fashion designer from Latvia, is known for her timeless and elegant clothing designs. Her creations are described as haikus in the language of fashion, characterized by elegance and precision in cuts, using all-natural materials. Jansone’s unique aesthetic blends classic and modern elements, reflecting her commitment to quality craftsmanship and luxurious fabrics such as silk, cashmere, and wool. The color palette of her collections typically includes deep blacks, pristine whites, and subtle shades of gray, emphasizing timelessness and sophistication.

Apart from her clothing lines, Jansone has designed stylish cafés and restaurants in Riga, costumes for the Latvian National Opera, and uniforms for airBaltic flight attendants

She is dedicated to sustainability in fashion production, ensuring that her pieces are environmentally responsible and ethically produced. The Natalija Jansone brand represents a fusion of classic elegance with contemporary style, offering versatile pieces that transition seamlessly from day to night. Her focus on quality, sustainability, and timeless appeal has garnered recognition both locally and internationally.

A moment from the Natalija Jansone new collection SS24 fashion show at the 38th Riga Fashion Week.

About 38th Riga Fashion Week

The 38th Riga Fashion Week, themed “Fashion is Art,” emphasized ethics and sustainable development. The event showcased a diverse range of 17 brands, including emerging talents and established Latvian labels, as well as international fashion houses. Organizers made a deliberate effort to bridge the gap between the fashion industry and visual arts through various exhibitions. They consistently advocated for an eco-friendly agenda, featuring collections made from sustainable materials and hosting discussions on conscious consumption.