BAE by Katya Shehurina and Adidas fashion show at 38th RFW

Adidas brand is renowned for its influence in streetwear and high-fashion collaborations, not just athletic apparel. The brand has successfully blended sportswear with fashion, creating iconic styles that transcend traditional athletic wear. Collaborations with hip-hop and streetwear icons like Kanye West’s Yeezy line, Pharrell Williams, Pusha-T, and Missy Elliott have added a unique flair to Adidas’ offerings, merging music culture with sportswear. Additionally, partnerships with streetwear brands like A Bathing Ape (BAPE) and Palace Skateboards have resulted in limited-edition collections that are highly sought after by fashion enthusiasts globally.

Adidas has also worked closely with high fashion designers like Yohji Yamamoto, Raf Simons, Rick Owens, Stella McCartney, and Alexander Wang to create innovative and stylish collections

These collaborations have elevated Adidas’ status in the fashion world, appealing not only to athletes but also to fashion-forward individuals who value cutting-edge design and quality craftsmanship.

The 38th Riga Fashion Week, themed “Fashion is Art,” emphasized ethics and sustainable development. The event showcased a diverse range of 17 brands, including emerging talents and established Latvian labels, as well as international fashion houses. Organizers made a deliberate effort to bridge the gap between the fashion industry and visual arts through various exhibitions. They consistently advocated for an eco-friendly agenda, featuring collections made from sustainable materials and hosting discussions on conscious consumption.