Natalija Jansone collection SS24 at the 38th Riga Fashion Week

Natalija Jansone, a renowned fashion designer from Latvia, is known for her timeless and elegant clothing designs. Her creations are described as haikus in the language of fashion, characterized by elegance and precision in cuts, using all-natural materials. Jansone’s unique aesthetic blends classic and modern elements, reflecting her commitment to quality craftsmanship and luxurious fabrics such as silk, cashmere, and wool. The color palette of her collections typically includes deep blacks, pristine whites, and subtle shades of gray, emphasizing timelessness and sophistication.

Apart from her clothing lines, Jansone has designed stylish cafés and restaurants in Riga, costumes for the Latvian National Opera, and uniforms for airBaltic flight attendants

She is dedicated to sustainability in fashion production, ensuring that her pieces are environmentally responsible and ethically produced. The Natalija Jansone brand represents a fusion of classic elegance with contemporary style, offering versatile pieces that transition seamlessly from day to night. Her focus on quality, sustainability, and timeless appeal has garnered recognition both locally and internationally.

The 38th Riga Fashion Week, themed “Fashion is Art,” emphasized ethics and sustainable development. The event showcased a diverse range of 17 brands, including emerging talents and established Latvian labels, as well as international fashion houses. Organizers made a deliberate effort to bridge the gap between the fashion industry and visual arts through various exhibitions. They consistently advocated for an eco-friendly agenda, featuring collections made from sustainable materials and hosting discussions on conscious consumption.