24 OCT 2023. The beloved Latvian fashion brand Amoralle presented its new luxury lingerie and loungewear collection "Read My Lips" at the cultural and entertainment center Hanzas Perons during the 37th Riga Fashion Week
The new Amoralle brand collection celebrates the journey of a woman who is both strong and gentle, viewing the world as a source of inspiration. She leads a life of happiness, undisturbed by external influences, and constructs her life on her terms, embracing her femininity with strength and grace.
Here are photographs from the Amoralle fashion show, that beautifully captured the “Read My Lips” collection at the 37th Riga Fashion Week. These photos were taken with a Sony Alpha 7 III mirrorless camera and a Sony FE 70-200mm F2.8 GM OSS lens.
About Latvian fashion brand Amoralle
Amoralle is a Latvian luxury lingerie and loungewear brand established in 2008 by Inese Ozola. The brand’s vision is to celebrate femininity and sensuality. Amoralle offers an extensive collection of products, such as bras, panties, bodysuits, nightgowns, robes, and accessories.
Amoralle stands out from other lingerie brands due to its unique combination of classic elegance and modern design elements
The brand’s collections frequently showcase intricate lacework, delicate embroidery, and luxurious fabrics like silk and satin. Amoralle is renowned for its meticulous attention to detail and craftsmanship, resulting in visually stunning and comfortable pieces.
The brand not only offers lingerie but also a range of loungewear and ready-to-wear pieces. This includes silk robes, pajama sets, dresses, and skirts that can be worn both indoors and outdoors. The brand’s loungewear collections are designed to be versatile and effortlessly chic, enabling women to feel glamorous even in the comfort of their own homes.
A moment from the Amoralle fashion show featuring the new collection “Read My Lips” at the 37th Riga Fashion Week.
Amoralle is recognized for its exquisite designs and commitment to sustainability
The brand prioritizes ethical production practices and sources materials from suppliers who adhere to responsible manufacturing standards. Amoralle also focuses on creating timeless pieces that are meant to be cherished for years, rather than following fast fashion trends.
The Amoralle has gained a dedicated global following and has been showcased in various fashion publications and media platforms. Its products have been worn by celebrities and influencers, reinforcing its reputation as a high-end lingerie brand.
The enchanting tale of each Amoralle garment begins with femininity, inspiration, and love. It unfolds within the walls of the Amoralle Fashion House, where skilled couturiers meticulously craft each unique piece, paying careful attention to every detail and using only the finest, premium-quality materials.
Fashion Channel: Amoralle fashion show featuring new collection “Read My Lips”.
About 37th Riga Fashion Week
The 37th Riga Fashion Week, themed “Fashion as Art,” drew inspiration from the genuine essence of metamodernism. Art was the primary guiding theme for this season. The fashion week featured runway shows by Latvian and international designers at Hanzas Perons, Zunda Towers, and Eviart Gallery. In addition to the fashion shows, there were exhibitions and seminars tailored for industry professionals. Furthermore, various thematic events were scheduled to occur.
