Development of visual identity for business consulting company Behold

15 JUN 2023. Discover the newly designed visual identity for Behold company, which has been involved in strategic management across various departments, industries, scales, and nations since 2003, catering to a multinational clientele

Visual identity plays a crucial role in how a company is perceived by its target audience. A well-designed visual identity is more than just a logo, it encompasses the entire visual representation of a brand, including colors, typography, images, and design elements. Visual identity serves as the face of the company, expressing its values, personality, and positioning in the market.

This visual identity was created using the industry-popular graphic design software, Adobe Illustrator, and Photoshop. Enjoy previews of the visual identity created for Behold.

Development of visual identity for business consulting company Behold

About visual identity

Visual identity is a key factor in a brand’s success. It serves as the visible face of a company, encompassing everything from logos and color schemes to website layouts and store aesthetics. In today’s visually-driven society, a robust visual identity is crucial for establishing trust, credibility, and recognition among consumers. Visual identity includes the visual components that represent a company or product, such as graphics, animations, icons, typography, logos, color schemes, imagery, store layouts, packaging, uniforms, flyers, brochures, billboards, and digital and print advertisements.

A strong visual identity fosters an emotional bond with customers and ensures consistent messaging across all platforms

A well-designed visual identity can communicate a particular feeling or message without words. It can build brand trust by informing potential buyers about products or services and boost brand awareness by making people more likely to purchase. Consistent visuals also help establish a cohesive brand image that instantly recognizes the company across all channels. According to research by Lucidpress (2021), consistent brands are 3.5x more likely to have strong brand visibility than inconsistent brands.

Visual identity vs Brand identity

Although visual identity sounds similar to brand identity, they are distinct concepts. Brand identity refers to the personality of a business and includes its values, mission statement, tone, voice, style guides, brand persona, unique value propositions, and more. Visual identity is the visible expression of that personality through design elements like logos and color palettes. Designers and creatives typically handle visual identity development, while marketers and branding teams focus on overall brand strategy.

The Behold company billboard in underground parking facility

In conclusion

A strong visual identity is essential for businesses to differentiate themselves, cultivate brand awareness, and leave a lasting impression on customers. It encompasses various elements such as logos, color schemes, and website layouts and plays a crucial role in establishing trust, credibility, and recognition among consumers. Visual identity is distinct from brand identity; the former focuses on design elements while the latter encompasses the overall personality and values of a business.